All Outputs (2)

A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry (2023)
Journal Article
Shrestha, R., Kadel, R., & Mishra, B. K. (2023). A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry. Decision Analytics Journal, 8, Article 100306. https://doi.org/10.1016/j.dajour.2023.100306

The emergence of smartphones has brought a transformative change in the smartphone industry in terms of technological innovations and business decision-making dynamics. Smartphones have appeared in the market as the standard configuration and current... Read More about A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry.

From Raising Awareness to a Behavioural Change: A Case Study of Indoor Air Quality Improvement Using IoT and COM-B Model (2023)
Journal Article
Kureshi, R. R., Thakker, D., Mishra, B. K., & Barnes, J. (2023). From Raising Awareness to a Behavioural Change: A Case Study of Indoor Air Quality Improvement Using IoT and COM-B Model. Sensors, 23(7), Article 3613. https://doi.org/10.3390/s23073613

The topic of indoor air pollution has yet to receive the same level of attention as ambient pollution. We spend considerable time indoors, and poorer indoor air quality affects most of us, particularly people with respiratory and other health conditi... Read More about From Raising Awareness to a Behavioural Change: A Case Study of Indoor Air Quality Improvement Using IoT and COM-B Model.