Opening up the fuzzy front-end phase of service innovation
(2015)
Thesis
Bundit Thanasopon. (2015). Opening up the fuzzy front-end phase of service innovation. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4217313
The “fuzzy front-end” (FFE) of innovation begins when an opportunity is first considered worthy of further ideation, exploration, and assessment and ends when a firm decides to invest in or to terminate the idea (Khurana & Rosenthal, 1998). Since suc... Read More about Opening up the fuzzy front-end phase of service innovation.