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‘Can I Be Gay in the Army?’: British Army recruitment advertising to LGBTQ youth in 2017–18 and belonging in the queer military home (2022)
Journal Article
Baker, C. (2023). ‘Can I Be Gay in the Army?’: British Army recruitment advertising to LGBTQ youth in 2017–18 and belonging in the queer military home. Critical military studies, 9(3), 442-461. https://doi.org/10.1080/23337486.2022.2113960

In 2017, the British Army opened its ‘This is Belonging’ recruitment campaign, aimed at groups of young people who were considered traditionally less likely to join the Army, with marketing at Pride in London aimed at LGBTQ youth. The campaign’s next... Read More about ‘Can I Be Gay in the Army?’: British Army recruitment advertising to LGBTQ youth in 2017–18 and belonging in the queer military home.