E-consumer behaviour
(2009)
Journal Article
Dennis, C., Merrilees, B., Jayawardhena, C., & Tiu Wright, L. (2009). E-consumer behaviour. European Journal of Marketing, 43(9/10), 1121-1139. https://doi.org/10.1108/03090560910976393
Purpose - The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in are... Read More about E-consumer behaviour.