All Outputs (2)

An empirical investigation into e‐shopping excitement: antecedents and effects (2009)
Journal Article
Jayawardhena, C., & Tiu Wright, L. (2009). An empirical investigation into e‐shopping excitement: antecedents and effects. European Journal of Marketing, 43(9/10), 1171-1187. https://doi.org/10.1108/03090560910976429

Purpose - This paper seeks to examine the antecedents of online shopper excitement, its consequences for behavioural intentions as expressed by intent to return, and positive word-of-mouth communication. Design/methodology/approach - A conceptual mod... Read More about An empirical investigation into e‐shopping excitement: antecedents and effects.

Antecedents to permission based mobile marketing: An initial examination (2009)
Journal Article
Jayawardhena, C., Kuckertz, A., Karjaluoto, H., & Kautonen, T. (2009). Antecedents to permission based mobile marketing: An initial examination. European Journal of Marketing, 43(3-4), 473-499. https://doi.org/10.1108/03090560910935541

Purpose: This paper's aim is to develop a conceptual model to examine the influence of four antecedent factors (personal trust, insti tutional trust, perceived control and experience) on consumers' willingness to participate in permission-based mobil... Read More about Antecedents to permission based mobile marketing: An initial examination.