All Outputs (2)

Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications (2016)
Journal Article
Jayawardhena, C., Morrell, K., & Stride, C. (2016). Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications. Journal of marketing management, 32(7-8), 777-805. https://doi.org/10.1080/0267257x.2015.1134627

Understanding how consumers make ethical purchases has numerous benefits for firms and other stakeholders. Although several ethical decision-making frameworks seek to explain such purchasing behaviour, they typically focus on the content of such deci... Read More about Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications.

Customer relationship building: The role of brand attractiveness and consumer–brand identification (2016)
Journal Article
Elbedweihy, A. M., Jayawardhena, C., Elsharnouby, M. H., & Elsharnouby, T. H. (2016). Customer relationship building: The role of brand attractiveness and consumer–brand identification. Journal of business research, 69(8), 2901-2910. https://doi.org/10.1016/j.jbusres.2015.12.059

Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates that value congruence and cus... Read More about Customer relationship building: The role of brand attractiveness and consumer–brand identification.