All Outputs (12)

An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers (2023)
Thesis
Kinawy, R. N. Z. An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4260894

Building on social identity theory, this study develops and investigates a conceptual model that assesses the effect national identity has on the willingness to pay for local origin products. A systematic literature review highlighted the the... Read More about An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers.

Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study (2022)
Thesis
Ogunbiyi, V. O. Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4247304

This research focuses on the main causes of food waste and strategic approaches that can be applied in reducing food service sector waste in the context of the Garki district of Abuja, Nigeria. Food waste (FW) is a global concern which is intricately... Read More about Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study.

Value co-creation intention, practices and experience in self-service technologies (2021)
Thesis
Galdolage, B. S. (2021). Value co-creation intention, practices and experience in self-service technologies. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4223196

The 21st century is known as the experience economy where the prime aim of businesses is to provide superior customer experiences, mainly through actively seeking mutually beneficial interactions with customers which is often labelled as ‘value co-cr... Read More about Value co-creation intention, practices and experience in self-service technologies.

Online customer experience in an emerging e-retail market (2017)
Thesis
Izogo, E. E. (2017). Online customer experience in an emerging e-retail market. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220559

Although customer experience has attracted significant attention in marketing theorizing for over three decades, research has barely progressed beyond the traditional conceptualizations of the concept. Specifically, research on multichannel retailing... Read More about Online customer experience in an emerging e-retail market.

Consumer motivations for social media usage and its impact on customers' trust and long-term relationships (2016)
Thesis
Algahtani, A. M. (2016). Consumer motivations for social media usage and its impact on customers' trust and long-term relationships. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220648

New challenges and opportunities have recently arisen for companies’ relationships with customers as a result of the increasing prevalence of social media. By enabling companies to build online communities, social media allow marketers to access info... Read More about Consumer motivations for social media usage and its impact on customers' trust and long-term relationships.

The effect of self-efficacy, role clarity, and trust on customer well-being and loyalty through value co-creation : the case of fitness centres (2015)
Thesis
Yousefian, J. (2015). The effect of self-efficacy, role clarity, and trust on customer well-being and loyalty through value co-creation : the case of fitness centres. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218098

Nowadays, there are two critical concerns in societies such as British: customer defection in the sport clubs and the reduction of well-being. Therefore, sport clubs need to deliver programmes that are helpful to retain existing customers as well as... Read More about The effect of self-efficacy, role clarity, and trust on customer well-being and loyalty through value co-creation : the case of fitness centres.

Conceptualisation and development of the admin-avatar taxonomy : antecedents, attitudinal and behavioural consequences (2015)
Thesis
Elsharnouby, M. H. (2015). Conceptualisation and development of the admin-avatar taxonomy : antecedents, attitudinal and behavioural consequences. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4221335

Academics and practitioners have increasingly acknowledged the significance of the consumer–brand relationship in both traditional and online contexts. However, the impersonal nature of the online environment is considered to be a hindrance in the de... Read More about Conceptualisation and development of the admin-avatar taxonomy : antecedents, attitudinal and behavioural consequences.

Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development (2015)
Thesis
Althuwaini, S. A. (2015). Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4221585

Mobile phones have become an indispensable part of consumers’ life where they access core and supporting services via mobile applications services (m-applications). The focus of the present study is to explore dyadic buyer-seller roles in m-applicati... Read More about Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development.

Conceptualisation, measurement, and validation of consumer-brand identification : a social identity theory perspective (2014)
Thesis
Elbedweihy, A. M. (2014). Conceptualisation, measurement, and validation of consumer-brand identification : a social identity theory perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4216742

Of particular importance to academics and practitioners in the marketing discipline is the ability to identify means of building deep, committed and enduring relationships with customers. Consumer-brand identification has been proposed as a useful co... Read More about Conceptualisation, measurement, and validation of consumer-brand identification : a social identity theory perspective.

Beyond mobile advertising : an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns (2014)
Thesis
Alotaibi, I. S. A. (2014). Beyond mobile advertising : an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218840

The importance of customer engagement to sustain and foster business growth in an interactive environment has been recognised in the practitioner literature. It has also been observed that engaged customers become empowered in a given marketing commu... Read More about Beyond mobile advertising : an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns.

The impact of quality control initiatives, customer integration and customer co-production on service quality performance : an empirical investigation (2014)
Thesis
Alzaydi, Z. M. (2014). The impact of quality control initiatives, customer integration and customer co-production on service quality performance : an empirical investigation. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4219938

Delivering a high standard of services to customers is recognised as an important objective for any service provider. In order to achieve this goal employees are encouraged to go about their jobs in certain ways, comply with guidelines and in accorda... Read More about The impact of quality control initiatives, customer integration and customer co-production on service quality performance : an empirical investigation.

Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation (2014)
Thesis
Al-Hajla, A. H. (2014). Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4219615

Brand personality is considered as an important element in building and maintaining strong and valuable brands. Several brand personality scales have been proposed within the brand marketing literature, but no reliable and valid brand personality sca... Read More about Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation.