Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development
(2015)
Thesis
Althuwaini, S. A. (2015). Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4221585
Mobile phones have become an indispensable part of consumers’ life where they access core and supporting services via mobile applications services (m-applications). The focus of the present study is to explore dyadic buyer-seller roles in m-applicati... Read More about Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development.