Customer environmental values and their contribution to loyalty in industrial markets
(2015)
Journal Article
Mustonen, N., Karjaluoto, H., & Jayawardhena, C. (2016). Customer environmental values and their contribution to loyalty in industrial markets. Business strategy and the environment : BSE, 25(7), 512-528. https://doi.org/10.1002/bse.1882
Concern over the effect of industries on the natural environment is growing on a multitude of levels. This study examines the effects of how perceptions of (a) environmental values, (b) green image and (c) perceived value of industrial customers infl... Read More about Customer environmental values and their contribution to loyalty in industrial markets.