Purchasing and marketing of social and environmental sustainability for high-tech medical equipment
(2008)
Journal Article
Lindgreen, A., Antioco, M., Harness, D., & van der Sloot, R. (2009). Purchasing and marketing of social and environmental sustainability for high-tech medical equipment. Journal of Business Ethics, 85(SUPPL. 2), 445-462. https://doi.org/10.1007/s10551-008-9740-1
As the functional capabilities of high-tech medical products converge, supplying organizations seek new opportunities to differentiate their offerings. Embracing product sustainability-related differentiators provides just such an opportunity. This s... Read More about Purchasing and marketing of social and environmental sustainability for high-tech medical equipment.