The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs
(2018)
Journal Article
Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. https://doi.org/10.1016/j.indmarman.2018.03.006
Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on to explain how this impact influences the commitment of th... Read More about The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs.