Online customer experience in an emerging e-retail market
(2017)
Thesis
Izogo, E. E. (2017). Online customer experience in an emerging e-retail market. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220559
Although customer experience has attracted significant attention in marketing theorizing for over three decades, research has barely progressed beyond the traditional conceptualizations of the concept. Specifically, research on multichannel retailing... Read More about Online customer experience in an emerging e-retail market.