All Outputs (3)

Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior (2021)
Journal Article
Rodgers, W., Yeung, F., Odindo, C., & Degbey, W. Y. (2021). Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior. Journal of business research, 126, 401-414. https://doi.org/10.1016/j.jbusres.2020.12.039

This study examines the digital transformation effects of artificial intelligence (AI)-based facial and music biometrics on customers' cognitive and emotional states and how these effects influence their behavioral responses on value creation. Using... Read More about Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior.

Online customer experience in an emerging e-retail market (2017)
Thesis
Izogo, E. E. (2017). Online customer experience in an emerging e-retail market. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220559

Although customer experience has attracted significant attention in marketing theorizing for over three decades, research has barely progressed beyond the traditional conceptualizations of the concept. Specifically, research on multichannel retailing... Read More about Online customer experience in an emerging e-retail market.

Are investors willing to sacrifice cash for morality? (2012)
Journal Article
Berry, R. H., & Yeung, F. (2013). Are investors willing to sacrifice cash for morality?. Journal of Business Ethics, 117(3), 477-492. https://doi.org/10.1007/s10551-012-1529-6

The paper uses questionnaire responses provided by a sample of ethical investors to investigate willingness to sacrifice ethical considerations for financial reward. The paper examines the amount of financial reward necessary to cause an ethical inve... Read More about Are investors willing to sacrifice cash for morality?.