Digital Marketing Effectiveness of Wowmen Group Towards Gender Equity Awareness
(2022)
Journal Article
Puspita Sari, A., & Karunanayake, G. (2022). Digital Marketing Effectiveness of Wowmen Group Towards Gender Equity Awareness. International Journal of Business and Technology Management, 4(3), 202-216
This study seeks to investigate digital marketing effectiveness of social media platforms and how it links to gender equity awareness. Focusing on Wowmen Group (a women’s social media platform), the research aims to uncover Wowmen Group’s perception... Read More about Digital Marketing Effectiveness of Wowmen Group Towards Gender Equity Awareness.