All Outputs (2)

The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence (2019)
Journal Article
Choudhury, H., Kopacsi, Z. L., Saxena, G., & Mishra, N. (2021). The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence. Journal of Business Ethics, 168(2), 353–372. https://doi.org/10.1007/s10551-019-04169-w

In this paper, we employ what we term as ‘the ethical dimension in political market orientation (PMO)’ framework to underline how an integration of information from relevant stakeholder groups can inform the formulation of market-oriented, yet ethica... Read More about The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence.

Archaeological tourism : a creative approach (2017)
Journal Article
Ross, D., Saxena, G., Correia, F., & Deutz, P. (2017). Archaeological tourism : a creative approach. Annals of Tourism Research, 67, 37-47. https://doi.org/10.1016/j.annals.2017.08.001

This theoretical paper conceptualises the role of tourism providers in facilitating creative tourism experiences by focusing on their ingenious enterprise, which we argue can help capture the tourism potential of intangible archaeological heritage. I... Read More about Archaeological tourism : a creative approach.