A Multidimensional Practice-Based Framework of Interactive Value Formation
(2021)
Journal Article
Luyen, T., Shabbir, H., & Dean, D. (in press). A Multidimensional Practice-Based Framework of Interactive Value Formation. Journal of Service Research, https://doi.org/10.1177/10946705211025606
This study seeks to deconstruct the multidimensionality of the Interactive Value Formation (IVF) process within complex and prolonged Technology-Based Self-Services (TBSSs). Building on practice theory and Service Dominant logic, this framework sheds... Read More about A Multidimensional Practice-Based Framework of Interactive Value Formation.