All Outputs (2)

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription (2020)
Journal Article
Hyman, M. R., Kostyk, A., & Shabbir, H. A. (2021). Disruptive Events and Associated Discontinuities: A Macromarketing Prescription. Journal of Macromarketing, 41(3), 441-448. https://doi.org/10.1177/0276146720979134

© The Author(s) 2020. This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mitigating social disruptions via... Read More about Disruptive Events and Associated Discontinuities: A Macromarketing Prescription.

Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems (2020)
Journal Article
Akhtar, P., Osburg, V.-S., Kabra, G., Ullah, S., Shabbir, H., & Kumari, S. (in press). Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems. Production planning & control, https://doi.org/10.1080/09537287.2020.1834126

Humanitarian operational excellence depends on effective coordination and collaboration not only between supply chain partners but also among other actors such as host government, local and international non-government organizations (NGOs), and donor... Read More about Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems.