All Outputs (3)

Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana (2022)
Thesis
Adutwum, S. (2022). Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4247155

Political campaign messaging is acclaimed as one of the three critical success factors in winning a competitive election. With Ghana’s virtual two-party political system, formulating attractive campaign message for election becomes imperative. This s... Read More about Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana.

A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services (2020)
Thesis
Luyen, V. T. (2020). A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4224527

Firms attempt to co-create superior perceived value and/or avoid value co-destruction. There is, however, no guarantee of success especially within the consumption of complex, prolonged and technology-based self-services. In such services, the proces... Read More about A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services.

Youth consumers' perceptions of corporate social responsibility : an Islamic perspective (2014)
Thesis
Alfakhri, Y. M. M. (2014). Youth consumers' perceptions of corporate social responsibility : an Islamic perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4217113

As the interest in CSR has increased, the concept has been applied to different sectors and cultures. However, CSR has been founded on liberal, Western foundations and most CSR investigations have been based on Western values as they have considered... Read More about Youth consumers' perceptions of corporate social responsibility : an Islamic perspective.