Deconstructing subtle racist imagery in television ads
(2013)
Journal Article
Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2014). Deconstructing subtle racist imagery in television ads. Journal of Business Ethics, 123(3), 421-436. https://doi.org/10.1007/s10551-013-1798-8
Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unm... Read More about Deconstructing subtle racist imagery in television ads.