All Outputs (4)

The consumer engagement-interactivity link : an e-retailing perspective (2015)
Thesis
Hedges, N. J. (2015). The consumer engagement-interactivity link : an e-retailing perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218636

An increasingly turbulent and unpredictable consumer landscape is posing unprecedented challenges for the modern marketer. Faced with a highly fragmented and cynical consumer base, aggressive competitive strategies, a constantly evolving digital and... Read More about The consumer engagement-interactivity link : an e-retailing perspective.

A deconstruction of factors that affect performance of women entrepreneurship in Saudi Arabia (2015)
Thesis
Shafii, M. E. (2015). A deconstruction of factors that affect performance of women entrepreneurship in Saudi Arabia. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218068

Female entrepreneurship in Western countries has received ample research interest over the last decade. Research about female entrepreneurs in the Middle East and North Africa Region (MENA) and particularly in Saudi Arabia is, however, still in its i... Read More about A deconstruction of factors that affect performance of women entrepreneurship in Saudi Arabia.

Corporate image: a service recovery perspective (2015)
Journal Article
Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate image: a service recovery perspective. Journal of Service Research, 18(4), 468-483. https://doi.org/10.1177/1094670515584146

This article explores direct and indirect antecedents that contribute to corporate image formation in a service recovery context. Two studies were carried out in Egypt. Study 1 comprises 29 semistructured interviews with complainants of mobile phone... Read More about Corporate image: a service recovery perspective.

Determining the relationship between mental health and occult superstitious consumption (2015)
Thesis
Al Meleehan, A. (2015). Determining the relationship between mental health and occult superstitious consumption. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4223132

This piece of research is instigated by the growth of interest over recent decades in the occult/superstitious and in their consumption. The phenomenon is investigated by a thorough and critical literature review with special reference to psychologic... Read More about Determining the relationship between mental health and occult superstitious consumption.