Arab consumer attitutes towards international marketing as a result of the ongoing Arab Spring : a systematic literature review
Presentation / Conference Contribution
Nicholson, J., Al-Abdin, A., & Coombes, P. Arab consumer attitutes towards international marketing as a result of the ongoing Arab Spring : a systematic literature review
Paper from the International Conference on Contemporary Marketing Issues (ICCI), Thessaloniki, 13-15 June 2012 The Middle East has been recently and continues to be affected by a phenomenon referred to popularly as the ‘Arab Spring’. The phenomenon a... Read More about Arab consumer attitutes towards international marketing as a result of the ongoing Arab Spring : a systematic literature review.