The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers
(2017)
Journal Article
Alfakhri, D., Harness, D., Nicholson, J., & Harness, T. (2018). The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers. Journal of business research, 85, 523-531. https://doi.org/10.1016/j.jbusres.2017.10.031
Should aesthetics and design be viewed as strategic marketing tools? We argue in this paper there are currently limited frameworks and empirical evidence to help - should this be the ambition of marketers? We propose a hotelscape as a holistic evolut... Read More about The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers.