Research recruitment: A marketing framework to improve sample representativeness in health research
(2017)
Journal Article
Howcutt, S. J., Barnett, A. L., Barbosa-Boucas, S., & Smith, L. A. (2018). Research recruitment: A marketing framework to improve sample representativeness in health research. Journal of advanced nursing, 74(4), 968-975. https://doi.org/10.1111/jan.13490
© 2017 John Wiley & Sons Ltd Aims: This discussion paper proposes a five-part theoretical framework to inform recruitment strategies. The framework is based on a marketing model of consumer decision-making. Background: Respondents in surveys are ty... Read More about Research recruitment: A marketing framework to improve sample representativeness in health research.