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Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion (2022)
Journal Article
Bag, S., Srivastava, G., Bashir, M. M. A., Kumari, S., Giannakis, M., & Chowdhury, A. H. (2022). Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion. Benchmarking, 29(7), 2074-2098. https://doi.org/10.1108/BIJ-07-2021-0415

Purpose: The first research objective is to understand the role of digital [artificial intelligence (AI)] technologies on user engagement and conversion that has resulted in high online activities and increased online sales in current times in India.... Read More about Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion.