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Exploratory study in tourism: designing an initial, qualitative phase of sequenced, mixed methods research (2010)
Journal Article
Mason, P., Augustyn, M., & Seakhoa-King, A. (2010). Exploratory study in tourism: designing an initial, qualitative phase of sequenced, mixed methods research. The international journal of tourism research, 12(5), 432-448. https://doi.org/10.1002/jtr.763

Exploratory studies in the social sciences are being increasingly advocated, particularly in relation to new research themes or when addressing an existing issue from a new perspective. Although exploration is usually the starting point, it is freque... Read More about Exploratory study in tourism: designing an initial, qualitative phase of sequenced, mixed methods research.