Consumer motives to purchase regional products : the relationship with regional cultural differences and demographic variables
(2015)
Thesis
Waehning, N. (2015). Consumer motives to purchase regional products : the relationship with regional cultural differences and demographic variables. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218087
Purpose – The purpose of this thesis is to propose a scale for measuring purchase intention of regional products (REGIOSCALE) to complement the currently used CETSCALE, which was developed to measure ethnocentrism, rather than region-specific purchas... Read More about Consumer motives to purchase regional products : the relationship with regional cultural differences and demographic variables.