Exploring perceptions of advertising ethics: an informant-derived approach
(2018)
Journal Article
Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of Business Ethics, 1-18. https://doi.org/10.1007/s10551-018-3784-7
Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study the... Read More about Exploring perceptions of advertising ethics: an informant-derived approach.