A critical review of entrepreneurial marketing strategies and entrepreneurs’ identities – Case insights from women-owned Micro and Small Enterprises in Vietnam
(2023)
Thesis
Phuong Minh Tran, N. (2023). A critical review of entrepreneurial marketing strategies and entrepreneurs’ identities – Case insights from women-owned Micro and Small Enterprises in Vietnam. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4923181
The link between behaviour and identity has long been an essential query in social psychology but has only recently been applied in the field of entrepreneurship. Yet, despite the increasing interest in this research area, the discussion of the link... Read More about A critical review of entrepreneurial marketing strategies and entrepreneurs’ identities – Case insights from women-owned Micro and Small Enterprises in Vietnam.