Purchasing behaviour in an online supermarket: The applicability of E-S-QUAL
(2010)
Journal Article
Vidgen, R., Marimon, F., Barnes, S., & Cristóbal, E. (2010). Purchasing behaviour in an online supermarket: The applicability of E-S-QUAL. International journal of market research : the journal of the Market Research Society / MRS, 52(1), 111-129. https://doi.org/10.2501/S1470785310201089
The purpose of this paper is twofold: first, to assess the applicability of the four dimensions of online service quality, as proposed in the E-S-QUAL scale, to the setting of an online supermarket; and, second, to propose and test a model that links... Read More about Purchasing behaviour in an online supermarket: The applicability of E-S-QUAL.