All Outputs (2)

Consumer emotions and behaviors: double moderation of sign value and source market (2024)
Journal Article
Al-Ansi, A., Olya, H., Dalir, S., Lee, H. Y., & Abdul Rahim, A. (online). Consumer emotions and behaviors: double moderation of sign value and source market. Cross Cultural and Strategic Management, https://doi.org/10.1108/CCSM-06-2023-0100

Purpose: The contribution of this study is two-fold. First, we draw on attribution theory to develop a model for predicting how the knowledge, emotions, and satisfaction that consumers have regarding halal cosmetics can influence their willingness to... Read More about Consumer emotions and behaviors: double moderation of sign value and source market.

Innovative strategies to tackle seasonality issue in hospitality and tourism industry (2023)
Journal Article
Dalir, S. (2024). Innovative strategies to tackle seasonality issue in hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 36(5), 1690-1709. https://doi.org/10.1108/IJCHM-09-2023-1382

Purpose: This paper aims to deepen the current knowledge of seasonality by investigating visitors’ intentional and behavioural patterns during peak and off-peak seasons. It compares the variation in several key behavioural factors, namely, duration o... Read More about Innovative strategies to tackle seasonality issue in hospitality and tourism industry.