Innovative strategies to tackle seasonality issue in hospitality and tourism industry
(2023)
Journal Article
Dalir, S. (2024). Innovative strategies to tackle seasonality issue in hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 36(5), 1690-1709. https://doi.org/10.1108/IJCHM-09-2023-1382
Purpose: This paper aims to deepen the current knowledge of seasonality by investigating visitors’ intentional and behavioural patterns during peak and off-peak seasons. It compares the variation in several key behavioural factors, namely, duration o... Read More about Innovative strategies to tackle seasonality issue in hospitality and tourism industry.