Management challenges in creating value from business analytics
(2017)
Journal Article
Vidgen, R., Shaw, S. L., & Grant, D. B. (2017). Management challenges in creating value from business analytics. European journal of operational research, 261(2), 626-639. https://doi.org/10.1016/j.ejor.2017.02.023
The popularity of big data and business analytics has increased tremendously in the last decade and a key challenge for organizations is in understanding how to leverage them to create business value. However, while the literature acknowledges the im... Read More about Management challenges in creating value from business analytics.