Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways
(2022)
Journal Article
Rodgers, W., & Nguyen, T. (2022). Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways. Journal of Business Ethics, https://doi.org/10.1007/s10551-022-05048-7
Artificial intelligence (AI) has dramatically changed the way organizations communicate, understand, and interact with their potential consumers. In the context of this trend, the ethical considerations of advertising when applying AI should be the c... Read More about Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways.