In search of the cancer candidate: Can lay epidemiology help?
(2012)
Journal Article
Macdonald, S., Watt, G., & Macleod, U. (2013). In search of the cancer candidate: Can lay epidemiology help?. Sociology of Health and Illness, 35(4), 575-591. https://doi.org/10.1111/j.1467-9566.2012.01513.x
First published in 1991, the ideas embedded in 'Lay epidemiology and the prevention paradox' offered a novel and rational explanation for the lay public's failure to fully engage with the lifestyle messages offered by health educators. During the cou... Read More about In search of the cancer candidate: Can lay epidemiology help?.