All Outputs (5)

Classifying residents’ roles as online place-ambassadors (2018)
Journal Article
Uchinaka, S., Yoganathan, V., & Osburg, V.-S. (2019). Classifying residents’ roles as online place-ambassadors. Tourism Management, 71, 137-150. https://doi.org/10.1016/j.tourman.2018.10.008

Residents are pivotal in the competitiveness of tourism destinations. Yet, their role as place-brand ambassadors needs better understanding, particularly in relation to social media, which directly link visitors to residents through user-generated-co... Read More about Classifying residents’ roles as online place-ambassadors.

Effects of ethical certification and ethical eWoM on talent attraction (2018)
Journal Article
Osburg, V. S., Yoganathan, V., Bartikowski, B., Liu, H., & Strack, M. (in press). Effects of ethical certification and ethical eWoM on talent attraction. Journal of Business Ethics, https://doi.org/10.1007/s10551-018-4018-8

Whilst previous studies indicate perceived company ethicality as a driver of job seekers’ job-pursuit intentions, it is poorly understood how and why ethical market signals actually affect their application decisions. Perceptions of company ethicalit... Read More about Effects of ethical certification and ethical eWoM on talent attraction.

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2018)
Journal Article
Yoganathan, V., Osburg, V.-S., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of business research, 96, 386-396. https://doi.org/10.1016/j.jbusres.2018.06.005

© 2018 Elsevier Inc. Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows that ethically-congruent visua... Read More about Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands.

Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis (2018)
Journal Article
McLeay, F., Yoganathan, V., Osburg, V.-S., & Pandit, A. (2018). Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis. Journal of cleaner production, 189, 519-528. https://doi.org/10.1016/j.jclepro.2018.04.031

Throughout the developed world, consumers are increasingly being encouraged to adopt cleaner, more eco-friendly behaviours. However, hybrid car adoption remains low, which impedes the move towards a lower carbon economy. In this paper, we examine the... Read More about Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis.

Selecting decision-relevant ethical product attributes for grocery shopping (2018)
Journal Article
Hasanzade, V., Osburg, V.-S., & Toporowski, W. (2018). Selecting decision-relevant ethical product attributes for grocery shopping. Management Decision, 56(3), 591-609. https://doi.org/10.1108/MD-12-2016-0946

© 2018, Emerald Publishing Limited. Purpose: Despite the existence of various approaches for promoting ethical consumption, it remains a challenge to determine which ethical product features are actually decision relevant for consumers. Based on the... Read More about Selecting decision-relevant ethical product attributes for grocery shopping.