All Outputs (2)

Immersive innovations for the communication of heritage, handcraft and sustainability (2023)
Journal Article
Cross, K., Mesjar, L., Steed, J., & Jiang, Y. (in press). Immersive innovations for the communication of heritage, handcraft and sustainability. International Journal of Fashion Design, Technology and Education, https://doi.org/10.1080/17543266.2023.2277264

Textile and fashion brands convey core values through marketing, and in slow-fashion heritage brands this often includes skilled craftsmanship, authenticity, sustainability, and provenance. As industry digitalisation continues, brands are employing i... Read More about Immersive innovations for the communication of heritage, handcraft and sustainability.

The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review (2023)
Journal Article
Mesjar, L., Cross, K., Jiang, Y., & Steed, J. (2023). The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review. Sustainability, 15(4), Article 3761. https://doi.org/10.3390/su15043761

Fashion industry emissions, resource use, and waste are attracting increasing consumer and government attention, with broad agreement that a new approach is required along the supply chain. Following the COVID-19 pandemic, a move to digitalisation fa... Read More about The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review.