Immersive innovations for the communication of heritage, handcraft and sustainability
(2023)
Journal Article
Cross, K., Mesjar, L., Steed, J., & Jiang, Y. (in press). Immersive innovations for the communication of heritage, handcraft and sustainability. International Journal of Fashion Design, Technology and Education, https://doi.org/10.1080/17543266.2023.2277264
Textile and fashion brands convey core values through marketing, and in slow-fashion heritage brands this often includes skilled craftsmanship, authenticity, sustainability, and provenance. As industry digitalisation continues, brands are employing i... Read More about Immersive innovations for the communication of heritage, handcraft and sustainability.