A rising e-channel tide lifts all boats? the impact of manufacturer multichannel encroachment on traditional selling and leasing
(2016)
Journal Article
Yan, W., Li, Y., Wu, Y., & Palmer, M. (2016). A rising e-channel tide lifts all boats? the impact of manufacturer multichannel encroachment on traditional selling and leasing. Discrete Dynamics in Nature and Society, 2016, Article 2898021. https://doi.org/10.1155/2016/2898021
Organizing and managing channels of distribution is an important marketing task. Due to the emergence of electronic commerce on the Internet, e-channel distribution systems have been adopted by many manufacturers. However, academic and anecdotal evid... Read More about A rising e-channel tide lifts all boats? the impact of manufacturer multichannel encroachment on traditional selling and leasing.