Selling vertically differentiated products under one channel or two? A quality segmentation model for differentiated distribution channels
(2019)
Journal Article
Chai, J., Yan, W., Li, Y., Palmer, M., & Huang, Q. (2019). Selling vertically differentiated products under one channel or two? A quality segmentation model for differentiated distribution channels. Journal of the Operational Research Society, https://doi.org/10.1080/01605682.2019.1605469
Many manufacturers, including Lenovo, Sony, Procter & Gamble, and Buckle, have adopted differentiated distribution channels to market vertically differentiated products. However, there is scant literature addressing the issue of quality differentiati... Read More about Selling vertically differentiated products under one channel or two? A quality segmentation model for differentiated distribution channels.