How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research

Kronemann, Bianca; Kizgin, Hatice; Rana, Nripendra; Dwivedi, Yogesh K.

doi:10.1108/SJME-10-2022-0213

All Outputs (2)

Business model innovation and export performance (2023)
Journal Article
Najafi-Tavani, Z., Zantidou, E., Leonidou, C. N., & Zeriti, A. (2023). Business model innovation and export performance. Journal of International Business Studies, https://doi.org/10.1057/s41267-023-00645-8

Although business model innovation (BMI) is generally beneficial for firms, few studies have investigated whether and under what conditions BMI benefits materialize in foreign markets. This research applies two complementary theoretical perspectives... Read More about Business model innovation and export performance.

How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research (2023)
Journal Article
Kronemann, B., Kizgin, H., Rana, N., & Dwivedi, Y. K. (2023). How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research. Spanish Journal of Marketing - ESIC, https://doi.org/10.1108/SJME-10-2022-0213

Purpose: This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy concerns influence consumers’ at... Read More about How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research.