Referral Marketing in Online Higher Education: a Holistic Snapshot of Strategic Initiatives, Effectiveness and Opportunities in a leading International Organization
(2020)
Journal Article
Boros, E., & Papasava, A. (2020). Referral Marketing in Online Higher Education: a Holistic Snapshot of Strategic Initiatives, Effectiveness and Opportunities in a leading International Organization. 00 Journal not listed, 1(3), https://doi.org/10.6017/jmche.v1i3.11999
Referral Marketing (RM) has only recently sparked the interest of marketers in the online higher education (OE) sector, with distinct gaps identified in the literature. This concept is closely linked with consumer brand engagement, relationship marke... Read More about Referral Marketing in Online Higher Education: a Holistic Snapshot of Strategic Initiatives, Effectiveness and Opportunities in a leading International Organization.