Guanxi-type relationships (shabakat al-alakat) and relationship marketing : new linkages in the Egyptian SME sector
(2013)
Thesis
Shaalan, A. S. L. (2013). Guanxi-type relationships (shabakat al-alakat) and relationship marketing : new linkages in the Egyptian SME sector. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220287
Establishing strong, high-quality relationships with customers can be an important element in conducting business throughout the world, particularly in complex and highly competitive markets. This study attempts to explore and examine the differences... Read More about Guanxi-type relationships (shabakat al-alakat) and relationship marketing : new linkages in the Egyptian SME sector.