Competitive positioning strategies for Malaysian wooden furniture businesses
(1998)
Thesis
Rosli, M. (1998). Competitive positioning strategies for Malaysian wooden furniture businesses. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4210573
This research is concerned with the applications of strategic management concepts and practices by Malaysian wooden furniture businesses in managing linkages in the value web and formulating competitive positioning strategies. For the purpose of the... Read More about Competitive positioning strategies for Malaysian wooden furniture businesses.