Factors affecting customer loyalty of different strategic groups in the Vietnamese supermarket sector
(2019)
Thesis
Nguyen, T. D. E. (2019). Factors affecting customer loyalty of different strategic groups in the Vietnamese supermarket sector. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4221597
The main objective of this research is to investigate factors affecting customer loyalty of different supermarket strategic groups, as the term of strategic groups in the grocery sector appears to have been ignored by most researchers and the topic o... Read More about Factors affecting customer loyalty of different strategic groups in the Vietnamese supermarket sector.