All Outputs (3)

Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development (2015)
Thesis
Althuwaini, S. A. (2015). Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4221585

Mobile phones have become an indispensable part of consumers’ life where they access core and supporting services via mobile applications services (m-applications). The focus of the present study is to explore dyadic buyer-seller roles in m-applicati... Read More about Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development.

Exploring the impact of hotel interior design through service dominant logic (SDL) and consumer culture theory (CCT) lenses (2015)
Thesis
Alfakhri, D. H. (2015). Exploring the impact of hotel interior design through service dominant logic (SDL) and consumer culture theory (CCT) lenses. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218314

This study examined the role of interior design in a hotel context. Although the role of interior design is clear in daily life and managerial activities, little consumer research has been conducted to identify the influential elements of interior de... Read More about Exploring the impact of hotel interior design through service dominant logic (SDL) and consumer culture theory (CCT) lenses.

The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry (2015)
Thesis
Ajina, A. S. (2015). The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4222404

Corporate Social Responsibility (CSR) has received increasing attention and is thought to have a significant impact on consumer behaviour. Many businesses consider this an important factor in maintaining strong relationships with their customers. A c... Read More about The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry.