All Outputs (3)

How country of origin, consumer ethnocentrism and consumer xenocentrism impact upon risk and involvement in the malaria medication decision making process in Tanzania (2015)
Thesis
Kisawike, B. (2015). How country of origin, consumer ethnocentrism and consumer xenocentrism impact upon risk and involvement in the malaria medication decision making process in Tanzania. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4217863

The aim of this study was to examine how Country of Origin, Consumer Ethnocentrism and Consumer Xenocentrism impact upon risk and involvement in the malaria medication decision making processes in Tanzania. An exploratory research design was adopted... Read More about How country of origin, consumer ethnocentrism and consumer xenocentrism impact upon risk and involvement in the malaria medication decision making process in Tanzania.

Barriers to the success of women's income generating activities in rural Tanzania : a cultural perspective (2015)
Thesis
Mbwilo, L. J. (2015). Barriers to the success of women's income generating activities in rural Tanzania : a cultural perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218039

In Tanzania and other developing countries entrepreneurship plays a vital role in the fight against poverty and unemployment. That’s why entrepreneurship should not be underestimated especially in rural areas where poverty is widespread. For instance... Read More about Barriers to the success of women's income generating activities in rural Tanzania : a cultural perspective.

The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry (2015)
Thesis
Ajina, A. S. (2015). The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4222404

Corporate Social Responsibility (CSR) has received increasing attention and is thought to have a significant impact on consumer behaviour. Many businesses consider this an important factor in maintaining strong relationships with their customers. A c... Read More about The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry.