All Outputs (2)

Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana (2022)
Thesis
Adutwum, S. (2022). Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4247155

Political campaign messaging is acclaimed as one of the three critical success factors in winning a competitive election. With Ghana’s virtual two-party political system, formulating attractive campaign message for election becomes imperative. This s... Read More about Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana.

Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products (2017)
Thesis
Colmekcioglu, N. (2017). Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4266540

Increasingly pluralistic, multi-ethnic and diverse marketplaces have become an important and characteristic trend of globalised and developed economic marketplaces, the world over. Despite the obvious advantages of this marketplace multi-culturalism,... Read More about Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products.