All Outputs (2)

An exploration of the internal/external brand orientations of David Cameron’s Conservative Party (2012)
Thesis
Pich, C. (2012). An exploration of the internal/external brand orientations of David Cameron’s Conservative Party. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4213476

The majority of research in political branding has tended to adopt a measurable, singular, quantitative approach (French and Smith 2010; Schneider 2004). Furthermore research in this area deserves more attention (Peng and Hack 2009; Rawson 2007; Schn... Read More about An exploration of the internal/external brand orientations of David Cameron’s Conservative Party.

Tourism and terrorism : a crisis management perspective : an investigation of stakeholders’ engagement in the context of Egyptian holiday destinations (2012)
Thesis
Althnayan, A. (2012). Tourism and terrorism : a crisis management perspective : an investigation of stakeholders’ engagement in the context of Egyptian holiday destinations. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4213372

Terrorism has come to be considered as one of the defining crises facing the tourism industry. In spite of its importance, the knowledge of how to manage the terrorism crisis in the tourism industry is rudimentary. The main aim of this study is to na... Read More about Tourism and terrorism : a crisis management perspective : an investigation of stakeholders’ engagement in the context of Egyptian holiday destinations.