A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services
(2020)
Thesis
Luyen, V. T. (2020). A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4224527
Firms attempt to co-create superior perceived value and/or avoid value co-destruction. There is, however, no guarantee of success especially within the consumption of complex, prolonged and technology-based self-services. In such services, the proces... Read More about A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services.