All Outputs (15)

Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana (2022)
Thesis
Adutwum, S. Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4247155

Political campaign messaging is acclaimed as one of the three critical success factors in winning a competitive election. With Ghana’s virtual two-party political system, formulating attractive campaign message for election becomes imperative. This s... Read More about Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana.

A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services (2020)
Thesis
Luyen, V. T. (2020). A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4224527

Firms attempt to co-create superior perceived value and/or avoid value co-destruction. There is, however, no guarantee of success especially within the consumption of complex, prolonged and technology-based self-services. In such services, the proces... Read More about A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services.

Bridging democratic gaps or building political brands? : perceptions of representation from the participation of MEPs in social media (2019)
Thesis
Zisis, I. (2019). Bridging democratic gaps or building political brands? : perceptions of representation from the participation of MEPs in social media. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4222410

This thesis provides a study of the Members of the European Parliament (MEPs) from Ireland, Greece and Cyprus and their use of Social Media Platforms (SMPs). Specifically, the thesis explores MEPs’ motivations for online engagement and the strategies... Read More about Bridging democratic gaps or building political brands? : perceptions of representation from the participation of MEPs in social media.

Caring for the elderly - identity transitions in informal carers (2019)
Thesis
Trees, R. (2019). Caring for the elderly - identity transitions in informal carers. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4221956

Population demographics in the UK are changing, with an increased number of elderly and infirm individuals which is expected to continue to rise. The requirements of care need for this population outstrip the present level of informal care provision... Read More about Caring for the elderly - identity transitions in informal carers.

Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products (2017)
Thesis
Colmekcioglu, N. (2017). Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4266540

Increasingly pluralistic, multi-ethnic and diverse marketplaces have become an important and characteristic trend of globalised and developed economic marketplaces, the world over. Despite the obvious advantages of this marketplace multi-culturalism,... Read More about Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products.

How country of origin, consumer ethnocentrism and consumer xenocentrism impact upon risk and involvement in the malaria medication decision making process in Tanzania (2015)
Thesis
Kisawike, B. (2015). How country of origin, consumer ethnocentrism and consumer xenocentrism impact upon risk and involvement in the malaria medication decision making process in Tanzania. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4217863

The aim of this study was to examine how Country of Origin, Consumer Ethnocentrism and Consumer Xenocentrism impact upon risk and involvement in the malaria medication decision making processes in Tanzania. An exploratory research design was adopted... Read More about How country of origin, consumer ethnocentrism and consumer xenocentrism impact upon risk and involvement in the malaria medication decision making process in Tanzania.

Barriers to the success of women's income generating activities in rural Tanzania : a cultural perspective (2015)
Thesis
Mbwilo, L. J. (2015). Barriers to the success of women's income generating activities in rural Tanzania : a cultural perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218039

In Tanzania and other developing countries entrepreneurship plays a vital role in the fight against poverty and unemployment. That’s why entrepreneurship should not be underestimated especially in rural areas where poverty is widespread. For instance... Read More about Barriers to the success of women's income generating activities in rural Tanzania : a cultural perspective.

The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry (2015)
Thesis
Ajina, A. S. (2015). The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4222404

Corporate Social Responsibility (CSR) has received increasing attention and is thought to have a significant impact on consumer behaviour. Many businesses consider this an important factor in maintaining strong relationships with their customers. A c... Read More about The role of CSR perception in consumer behaviour : the influence of perceived value in Saudi banking industry.

Youth consumers' perceptions of corporate social responsibility : an Islamic perspective (2014)
Thesis
Alfakhri, Y. M. M. (2014). Youth consumers' perceptions of corporate social responsibility : an Islamic perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4217113

As the interest in CSR has increased, the concept has been applied to different sectors and cultures. However, CSR has been founded on liberal, Western foundations and most CSR investigations have been based on Western values as they have considered... Read More about Youth consumers' perceptions of corporate social responsibility : an Islamic perspective.

Conceptualizing trust in electoral behaviour in a transitional democracy (2014)
Thesis
Susila, I. (2014). Conceptualizing trust in electoral behaviour in a transitional democracy. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4216852

This study explored how Indonesian voters’ perceptions about trust have changed over time and what factors affect their trust in the context of transitional democracy. This study identifies the antecedents of trust in the context of electoral behavio... Read More about Conceptualizing trust in electoral behaviour in a transitional democracy.

Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation (2014)
Thesis
Al-Hajla, A. H. (2014). Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4219615

Brand personality is considered as an important element in building and maintaining strong and valuable brands. Several brand personality scales have been proposed within the brand marketing literature, but no reliable and valid brand personality sca... Read More about Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation.

An investigation of imbalanced position of exporters in relationships with importers : case of small exporting textile suppliers in Turkey (2013)
Thesis
Talay, C. (2013). An investigation of imbalanced position of exporters in relationships with importers : case of small exporting textile suppliers in Turkey. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4214611

Exporter-importer relationships have been an interest of International (Industrial) Marketing Purchasing (IMP) group since 1980s (Hallen and Sandstrom, 1991). The recent researches have focused on imbalanced relationships between exporters and import... Read More about An investigation of imbalanced position of exporters in relationships with importers : case of small exporting textile suppliers in Turkey.

An exploration of the internal/external brand orientations of David Cameron’s Conservative Party (2012)
Thesis
Pich, C. (2012). An exploration of the internal/external brand orientations of David Cameron’s Conservative Party. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4213476

The majority of research in political branding has tended to adopt a measurable, singular, quantitative approach (French and Smith 2010; Schneider 2004). Furthermore research in this area deserves more attention (Peng and Hack 2009; Rawson 2007; Schn... Read More about An exploration of the internal/external brand orientations of David Cameron’s Conservative Party.

Tourism and terrorism : a crisis management perspective : an investigation of stakeholders’ engagement in the context of Egyptian holiday destinations (2012)
Thesis
Althnayan, A. (2012). Tourism and terrorism : a crisis management perspective : an investigation of stakeholders’ engagement in the context of Egyptian holiday destinations. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4213372

Terrorism has come to be considered as one of the defining crises facing the tourism industry. In spite of its importance, the knowledge of how to manage the terrorism crisis in the tourism industry is rudimentary. The main aim of this study is to na... Read More about Tourism and terrorism : a crisis management perspective : an investigation of stakeholders’ engagement in the context of Egyptian holiday destinations.

Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland] (2010)
Thesis
Guðríður Ármannsdóttir. (2010). Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland]. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4211752

The marketing environment has in the past two decades changed dramatically. The Internet has given businesses of all sizes the opportunity to compete throughout the world with brands of seemingly similar quality, and to promote their wares in ways pr... Read More about Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland].